Padel on a floating court? Naturally. We returned to The Alfred Dunhill Padel Classic at The Hurlingham Club in May and supported the event’s second edition with a full social media campaign across Instagram and LinkedIn.
From creative concepts and daily reels to match results and celeb cameos, our team delivered a fresh social tone that reflected the premium feel of the tournament while opening it up to a new, younger audience.
The results?
- 1.24M organic impressions across Instagram and LinkedIn
- Over 2.6M views on a reel featuring comedian Michael McIntyre
- 12.4% average engagement rate
- 50% uplift in performance vs 2024
- And a new group of padel-curious fans we’re now talking to all year round
Throw in a former world champion, 800+ guests, 170+ players and The Mirabeau Endless Lunch and you’ve got a campaign that did justice to a standout sporting and hospitality experience.
