Concacaf asked WildPigs to create a campaign to drive ticket sales for the Women’s
Champions Cup Finals in 2026. Taking place in Mexico, the finals feature Club America,
Gotham FC, Washington Spirit and Pachuca. These four teams boast some of the biggest
names in the women’s game. This along with the jeopardy in play at the sharp end of the
tournament, inspired our creative direction.
Depicting the players as the heroes they are and rendering them in an expression with a
wide age appeal set a creative tone that stands out. Complimenting the run of season
brand, this illustrative direction elevated the look and feel from the norm.
The Finals: Estadio Hidalgo, Pachuca de Soto, May 21 – 23. 2026.
